In the digital world, the vast majority of brands know a considerable amount of effort must go into their website presence. It’s clear websites have different purposes for businesses depending on whether the site is purely informational or to sell products and services. However, there are still some universal rules that apply to all brands and this article will explore the subject in more detail.
Investment is crucial
Whatever you want to use your website for, there are no shortcuts when it comes to professionalism. Therefore, don’t be tempted to use a free platform such as Weebly or Wix to host or create your website. Nothing screams unprofessionalism like a line saying this is a free website and you can create yours too.
Instead, you want to secure some professional hosting and design a website through WordPress using a sophisticated theme. Obviously, this is quite an expensive route to go down initially, so there are cheaper alternatives. You do want to make sure though that your site looks professional and at least you should expect to pay a monthly or annual fee for that.
Make sure your design is user-friendly
You will know yourself there is nothing more frustrating than struggling to find the right information on a website. Of course, many people have a lot of patience but won’t search indefinitely before moving elsewhere. Therefore, think like a customer when designing your site.
In essence, you should have a clear plan for your site and be aware of what the crucial information is. So many brands these days, focus on making their website look as fancy as possible, but they completely forget the basics. An attractive design is crucial, but the content and how it is presented is always going to be more critical.
Don’t forget about SEO and Social Media
Once again, it’s easy to get carried away with design elements and forget the basics. However good your website is, it will count for very little if you can’t get users onto it. Therefore, you need to have a plan to get consumers to check out your site.
The plan may vary for different brands because it depends how you want to market yourself and the purpose of your website. The process starts at the beginning though, when choosing a domain name consider what people search for, not just what sounds good. Remember the use of keywords in your website content and blog posts if you are going to go down that route.
Whatever you do, though, you have to direct website traffic from somewhere. For example, you can market your blog posts in your email marketing efforts or market your products and services on your social media pages. If you have a physical location, you can tie-in your website and social media pages to it. Remember that to be successful, customers must be able to find you through Google searches. There is no doubt that social media marketing can be a boost to your brand, but it could also make or break you, hence, avoid bad practices specially on Twitter and Facebook. You can learn a lot more insights from these top 10 youngest digital marketing entrepreneurs which have flooded their success over different social media platforms.
Nearly every brand will want to have a website of some description. Although there are differences between the uses of a web presence. There are some standard rules that all businesses should look to use. Remember an investment in web hosting and design is crucial; make sure your site is user-friendly and don’t neglect SEO and Social Media Marketing.